This qualification reflects the role of individuals working in a variety of marketing roles across different industry sectors that possess a sound theoretical knowledge base and demonstrate a range of managerial skills. Typically they would have responsibility for the work of other staff and lead teams in conducting marketing campaigns. Course Structure To receive the Diploma of Marketing and Communication students must complete all core units and, if available, a range of additional units. Core Units Interpret market trends and developments Design and develop an integrated marketing communication plan Undertake project work Career opportunities Working in marketing and management roles such as: direct marketing manager marketing manager marketing manager specialising in international marketing public relations manager among others Articulation When you finish this course you can apply to do the Advanced Diploma of Marketing and Communication (R17857A) or other generalist or specialist Advanced Diploma qualifications in the Business Services Training Package such as management. You may also be able to articulate to degree courses in marketing or equivalent. When you finish this course you can apply to study the TAFE NSW Bachelor of Business (20514) at Ultimo College or Granville College. The high quality, practical, Bachelor of Business, is a Degree with a difference. You can grow and enhance your high order business skills and practise what you've learnt in an internship placement. Diploma-to-Degree pathway TAFE NSW Diploma-to-Degree (D2D) university pathway programs allow students to enter a Bachelor Degree program with guaranteed credit at leading universities in Sydney and NSW. Bachelor of Business Administration at ACU Bachelor of Business Studies at CSU