This qualification reflects the role of individuals working as marketing directors, marketing strategists and national, regional or global marketing managers. Individuals in these positions provide leadership and strategic direction in the marketing activities of an organisation. They analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organisation. Course structure To receive the Advanced Diploma of Marketing and Communication students must complete all core units and, if available, a range of additional units. Core Units Develop an advertising campaign Develop and implement strategic plans Develop a marketing plan Additional Units Manage advertising production Execute an advertising campaign Evaluate campaign effectiveness Plan and establish compliance management systems Originate and develop concepts Manage design realisation Research global design trends Develop and implement diversity policy Manage finances Manage knowledge and information Lead and manage organisational change Develop and implement strategies for intellectual property management Provide leadership across the organisation Manage innovation and continuous improvement Contribute to organisation development Develop and implement a business plan Design and develop an integrated marketing communication plan Manage the marketing process Evaluate international marketing opportunities Manage international marketing programs Manage market research Develop organisational marketing objectives Manage measurement of marketing effectiveness Manage risk Develop workplace policy and procedures for sustainability Develop, implement and maintain WHS management systems Establish and maintain strategic networks Manage strategic contracts Career opportunities Marketing director, marketing strategist, national regional or global marketing manager Articulation When you finish this course you can apply to do other generalist or specialist Advanced Diploma qualifications in the Business Services Training Package such as management. You may also be able to articulate to degree courses in marketing or equivalent. When you finish this course you can apply to study the TAFE NSW Bachelor of Business (20514) at Ultimo College or Granville College. The high quality, practical, Bachelor of Business, is a Degree with a difference. You can grow and enhance your high order business skills and practice what you've learnt in an internship placement. Diploma-to-Degree pathway TAFE NSW Diploma-to-Degree (D2D) university pathway programs allow students to enter a Bachelor Degree program with guaranteed credit at leading universities in Sydney and NSW. Bachelor of Business Administration at ACU Bachelor of Business Studies at CSU