The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts. Students in this course will be able to create value for an organisation, their customers, their partners and society at large. They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty. This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans. Course Learning Outcomes Apply critical thinking and technical skills to solve authentic business problems. Demonstrate effective communication and teamwork skills appropriate to cultural contexts. Demonstrate mastery of a global body of marketing and innovation knowledge and practice, including knowledge of research principles and methods Independently initiate, plan and execute a substantial project to meet agreed deliverables. Justify decisions and judgements that address a complex business issue considering the ethical and social consequences. Cross-Campus attendance From 2018 - students will be required to attend Joondalup to complete the Business Units and Mount Lawley to complete the Design and Advertising units. Practicum option Students will develop a broad range of work related skills in a public, private or not-for-profit organization at a management level. Attendance requirements Students must complete a minimum of 100 hours in an approved work environment. Host organizations may require students to attend work after hours and on the weekends. Clearances and/or Risk Management Protocols Required Students must participate in an induction on the requirements and procedures for completing work placement including documentation and risk management. Professional practice rules Students must participate in an induction on the requirements and procedures for completing work placement including documentation and risk management. Employment opportunities Graduates will be equipped to further their career progression in one of the many marketing disciplines. For those already in senior management, the degree delivers advanced professional development in strategic areas of marketing, such as global marketing, product and service innovation management, and strategic marketing. Possible future job titles Marketing Director, Marketing Manager, Sales Manager, Brand Manager, Product and Advertising Manager, Market Researcher