Prepares students for employment in a range of professions that cater to the changing needs of our media-saturated society. Students are able to specialise in a particular media area and to develop superior skills in communication practice and innovative creative outputs. Students acquire knowledge about the cultural impact of the media and gain critical insights into our local and globalised world to help them make a meaningful contribution to society. Advertising Major Advertising is a discipline which combines art, science, business and communication strategy with potential career paths far wider than simply in an advertising agency. This major includes elements of production, marketing, public relations, visual arts, communications research and interactive multimedia, to develop and showcase the strengths of individual students and addresses advertising as a communication specialism, rather than as a sub-section of a marketing plan. Learning Outcomes Assess and reflect on personal competencies in relation to professional practice to enhance own learning. Communicate and analyze information clearly across a variety of professional contexts, for professional and non professional audiences. Demonstrate an understanding of the procedures required for creative processes and production requirements, including regulations and laws, which affect advertising. Demonstrate broad and coherent knowledge with depth of the philosophy and processes of advertising, integrated marketing, brand communication theory and trends in international communications. Employ numeracy skills to review analyze and synthesize information in the process of media buying. Research, review, critically analyze and synthesize information into global brands and audiences, in order to plan and evaluate designs, create opportunities and develop marketing plans. Solve unpredictable Advertising problems using social, ethical and global perspectives. Use initiative and judgment to develop, apply and adapt strategies to create and present accounts, and solve problems in diverse advertising markets. Employment opportunities This degree provides students with advanced communication and critical engagement skills that are essential in a wide range of professions. Possible future job titles Broadcaster, Journalist, Writer, Public Relations Consultant, Communications Officer, Film Maker, Script Writer, Social Media Analyst, Media Commentator, Media Buyer