This course develops an informed, critical, creative approach to understanding media, design and visual culture within a rapidly evolving environment. Creative industries are an increasingly important component of the global economy and design provides a basis for using creativity to address social, environmental, economic and communication challenges. The course focuses on the creation and exploitation of intellectual property through a range of disciplines such as graphic design, games and interactivity, environmental and spatial design and animation. Students will research and develop original products that impact on audiences and address practical outcomes for users. The course enables students to develop the technical and general skills that make them ready for employment and enable them to develop along with the design industry itself. Majors you can study in this course Animation Allows students to combine theory and practice in studying animation across a diverse range of applications. It covers drawing, design, 2D and 3D animation, scriptwriting, visual effects and advanced animation techniques. The major provides opportunities for developing creative expression, vocational skills within the animation and related industries, and critical understanding and appreciation of the media. It trains students to think critically, to work collaboratively, to use new technologies, and to develop a portfolio of their own work. Environmental and Spatial Design Covers the design of interior and exterior environments and spaces, applying sustainable practices to the design of retail and commercial spaces, and the design of products and environments that promote usability. Design is a collaborative discipline, with students working in teams and individually to find and solve design problems. Students develop skills for working in the professional design industry, as well as within organisations that employ design thinking. Design is seen as part of a whole system and this major focuses on sustainable design practices that consider environmental, social, cultural and economic needs. Games and Interactivity This major prepares students for the emergent growth industries of entertainment and interactive design afforded by ubiquitous digital technologies. With a focus on game and interactive design, the major provides studies in both traditional multimedia and emerging digital interactive technologies, drawing together theory and knowledge from multiple creative disciplines including Web, visual and interaction design. Students gain skills and competence in the design, scripting, development and usability of digital media products for information, entertainment and commerce. Students will study the social and cultural impact and the psychological and social principles of digital products of web and other emergent digital products. The major has been designed with a view to complement other majors such as graphic design, film and video, and animation. Graphic Design This major prepares students for a rapidly changing and divergent industry that encompasses fields as diverse as illustration, animation, service design and information architecture. This major offers a careful balance of theory and industry relevant practical studies. Clear visual communication is of crucial importance in today's global economy, portraying complex data in ways that are easily accessible. Understanding of issues such as sustainability and universal access are now essential for designers.