The course offers thirteen majors across a broad range of disciplines, all created in consultation with industry, with many being accredited and recognised professionally with the relevant industry bodies. Students can choose up to two majors, a major and a minor, or, a major and a range of electives providing great flexibility in the course and giving students the opportunity to tailor their degree to suit their career aspirations. Students are equipped with the theory, practical experience and employability skills, including the leadership, teamwork, critical thinking, and communication and problem solving skills. Graduate world-ready to succeed in a variety of complex, competitive and dynamic global business environments. Marketing Major Students will graduate industry ready with the knowledge required for a career in customer, product, and brand and revenue management. The focus of marketing is to create value for an organization, its customers, its partners, and society at large. This major gives students the practical skills to research the needs of customers, bring products to market, create and implement a marketing plan, manage channel partners and manage customer satisfaction and loyalty utilizing industry standard technology and software. In order to give students career flexibility and access to global opportunities, the marketing major includes local, national and international contexts, ensuring our students graduate world-ready. Learning Outcomes Access, analyze and critically evaluate relevant information to solve challenging business problems systematically. Apply broad discipline knowledge to range business situations, incorporating international/global/cultural perspectives. Collaborate effectively in team settings to produce measurable outcomes, including the ability to be able to evaluate team processes. Communicate business knowledge, concepts and advice persuasively and clearly in both written and oral formats, using relevant technology and transliteracy proficiency. Generate creative ideas for business innovations that respond to opportunities and constant change. Reflect on feedback and critique one's own performance in order to identify and plan opportunities for development. Value professional behaviours and/or personal citizenship that reflect an appreciation of the interrelationship between business ethics and corporate social responsibility. Employment Opportunities Potential careers exist in business-to-business, business-to-consumer, government-to-consumer and the not-for-profit sectors. Possible future job titles Marketing Manager, Brand Manager, Customer Relationship Manager, Sales Manager, Business Development Manager, Product Manager, Advertising and Promotions Manager, Market Researcher. Other available majors under Bachelor of Commerce degree: Accounting Accounting and Finance Event Management Finance Hotel Management Human Resource Management International Business Law in Business Management Project Management Sport Business Tourism and Hospitality Management