This degree provides professional preparation for a stimulating career in the highly competitive and constantly changing global advertising industry. The program has three distinct focuses: Art Direction, Copywriting and Strategy Planning/Account Management. There is a strong focus on critical and conceptual thinking and you will learn how to use these skills to solve marketing problems, generate attention for brands and products and build an emotional bond between a brand and consumers. This program offers you a creative advertising degree that combines theoretical and industry knowledge with hands-on professional skills including copywriting, art direction and strategy planning. It provides an overview of the role and value of advertising within broader marketing and communication practice, as well as in depth study of advertising media, strategic and creative disciplines. You will experience a variety of interactive learning and teaching approaches, both face to face and online, with a strong emphasis on industry relevance and creative outcomes. Our graduates go on to work both locally and internationally in a variety of roles, from art direction and copy writing, to media planning and client management. This program is ranked number five in the world and number one in Australia (Young Guns). It is one of the few creative advertising degrees which teach business and creative strategy. Career Graduates become innovative advertising strategists, copywriters and art directors. You can work strategically and creatively, locally and globally, and move seamlessly across disciplines and organizations that use advertising. Typically, graduates work in: agencies specializing in advertising, digital media, direct-response and sales promotion media (TV and radio stations, newspapers and magazines) and suppliers (TV production, radio, print and new media) business, government and non-profit organizations with in-house advertising facilities advertising and management consultancies. Demand is high for top graduates in major centres and long-term employment prospects are strong globally, with notable growth in the Asia-Pacific. The program will prepare you for roles such as: strategic planner media planner/ buyer account executive art director copywriter. Pathway options You can gain entry into the Bachelor of Communication (Advertising) from RMIT Foundation Studies or a range of vocational study programs. Further study When you successfully complete this program, you may be eligible for entry into an RMIT Honours or Postgraduate program.