专业简介
Macleay College’s Diploma of Advertising & Media is a great introduction to the advertising and media industries. The course covers all aspects of contemporary advertising from creative campaign development, digital design, user research, the foundations of marketing, media planning and social media strategy development - with electives in account management, digital photography, video production, copywriting, radio advertising, podcasting and more.
Students learn the core skills needed to launch their careers in the advertising and media industries and understand how advertising agencies and creative businesses are structured and run. For students who have previously studied marketing, graphic design, psychology or creative writing, the Diploma offers an opportunity to fast-track them into the advertising industry.
Designed and taught by industry professionals, the course focuses on innovative practices and project-based learning. The small classes feature personalised teaching that nurtures each student’s unique strength. During the final trimester, students put their learning into practice through Macleay’s internship program and experience what it’s really like to work in an advertising or media agency.
Potential job opportunities:
Junior Account Manager
Junior Strategist
Junior Copywriter
Junior Art Director
Social Media Coordinator
Digital Designer
Junior Media Coordinator
Junior Communications Coordinator
Junior Digital Marketing Coordinator
Want to complete a Bachelor of Advertising and Media?
Extend your studies for 1 extra year to fast-track your career and be more qualified.
- 课程时长: 1-2年或以学校或offer为准
- 学费: A$34,560.00 (¥ 170,536) /年 AUD $2,880 per unit 以学校或offer为准
- 开学时间: 每年2或7月
- 总学分: 0
- 是否移民专业: 否 访问官网链接
入学要求
为来自中国的学生设计
Applicants must have a high school qualification (final year of school) with suitable marks; or evidence of higher education study. English Language Requirements: IELTS Band Score 6.0; TOEFL iBT Range 60-78; Cambridge CAE Range 52-57; Pearson Academic Range 48-52.
国际学生入学条件
Applicants with Recent Secondary Education (within the past two years)
Secondary Education Applicants must have completed an Australian Senior Secondary Certificate (Year 12) equivalent qualification within the last two years.
Applicants with Vocational Education & Training (VET) Study
VET Applicants
To gain entry to the Diploma of Advertising and Media, VET Applicants must have completed a relevant VET qualification at Certificate IV level or higher within the last five years. All applicants must present evidence of their VET qualification(s) and academic results.
Applicants with Higher Education Study Higher Education Applicants
Higher Education Applicants
To gain entry to the Diploma of Advertising and Media, Higher Education Applicants must have undertaken a relevant tertiary qualification within the last five years. All Higher Education Applicants must present evidence of their qualification(s) and academic results.
English Language Requirements
IELTS Band Score 6.0
Cambridge CAE Range 52-57
Person Academic Range 48-52
TOEFL iBT Range 60-78
如何申请
- 申请材料要求 高三在读 高中已毕业 大学一、二年级在读
- 是否需要文书 否
- 申请费 100澳币
- 申请周期 1-2月
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