The Bachelor of Business specialising in Public Relations (PR) will develop the core skills to pursue a long term career in this dynamic industry. Learn all aspects of PR, from strategy to communications and events, whilst developing important business skills needed to succeed in any business context. In Year 1 the Bachelor of Business will teach you PR brief development, social media management, crisis communications, PR writing and campaign development. You will learn the role of sponsorship, leveraging advertising campaigns, crisis PR, client reporting and internal communications. You’ll prepare media material, understand mass media and learn about the importance and impact of social media in relationship building. You will learn how to work successfully in business or even set up a business of your own, through the skills gained from entrepreneurship projects. In Year 2 you will further develop skills in public relations strategy as well as advanced business skills such as leadership, strategic management, project management and business finance. You will know how to make solid business decisions based on a thorough understanding of economic and marketing data. Two elective subjects also provide you with the flexibility to follow a specific interest. Each year you’ll take part in our internship placement program. It is an excellent opportunity to build your professional network and whilst applying all of the practical knowledge you’ve gained throughout the course. There is a focus on action and experiential learning including interactive presentations, industry specific case studies, team work, individual assignments and real world projects which stimulate innovative thinking. The course will encourage you to step out of your comfort zone and explore new ideas thereby helping you to develop resilience, adaptability and self-confidence.