The Bachelor of Business specialising in Marketing allows you to develop both extensive marketing skills as well as core business attributes that will provide you with a wide range of career opportunities. In Year 1 you will understand the fundamentals of marketing and business. Underpinned by consumer research, marketing planning and strategy, marketing communications and managing customer relations, you will develop valuable business skills such as business law, accounting, and managing both people and organisations – essential skills required by a marketing professional. In Year 2 you will explore digital marketing strategy as well as advanced business skills such as leadership, strategic management, project management and business finance. You will know how to make solid business decisions based on a thorough understanding of economic and marketing data. Two elective subjects also provide you with the flexibility to follow a specific interest. Each year you’ll take part in our internship placement program. It is an excellent opportunity to build your professional network and whilst applying all of the practical knowledge you’ve gained throughout the course. There is a focus on action and experiential learning including interactive presentations, industry specific case studies, team work, individual assignments and real world projects which stimulate innovative thinking. The course will encourage you to step out of your comfort zone and explore new ideas thereby helping you to develop resilience, adaptability and self-confidence.