Macleay College’s Bachelor of Advertising and Media is a specialised degree that provides a comprehensive overview of the whole advertising industry, not just advertising as a major in a marketing or communications qualification. The course covers creative, account management, marketing, media planning and digital production. Featured elective units allow students to specialise in an area where they want to build their careers. Students graduate with a portfolio of work that includes print and digital ads, radio and tv commercials, podcasts, digital photo and video projects, social media campaigns as well as marketing and media reports. The faculty’s student-run advertising blog provides an opportunity for students to write and post articles as well as showcasing their work. Designed and taught by industry professionals, the course focuses on innovative practices and project-based learning. The small classes feature personalised teaching that nurtures each student’s unique strength. Students put their learning into practice through Macleay’s mentored internship program in order to build their professional networks and experience what it’s really like to work in an advertising or media agency. Potential job opportunities: Account Manager Brand Strategist Copywriter Art Director Social Media Coordinator Digital Designer Media Coordinator Communications Coordinator Digital Marketing Coordinator