This dual program allows students to combine their specific business management studies with an area of study in the Bachelor of Economics. Majors Advertising Advertising and media companies are important entities within the business and marketing fields and provide business and employment opportunities for marketing, advertising and media professionals. Business Information Systems The Business Information Systems major is designed for those who wish to obtain in-depth training in the analysis and management of information in a business environment. Business and Industry This major concentrates on economic decision making in the business sector. It covers issues such as managerial economics, industrial and labor economics, the regulatory environment and benefit/cost analysis techniques. Economics and Public Policy The economics and public policy major is an economics-centred, multidisciplinary major, designed to provide students with an opportunity to understand how government intervention affects the economy in an increasingly globalised world. Human Resources The major in human resources (HR) focuses on all aspects of people management. Courses cover managing people; employment relations; developing teams; selection and recruitment. International Business This major provides an understanding of the key issues in international business management. Courses examine international trade and investment; international marketing; international human resource management; and the management of operations in firms engaged in international business, finance and strategy. International Trade and Finance This major focuses on the economics and financial systems, mechanisms and emerging issues in an increasingly globalised economy. Marketing The Endeavour of marketing is to direct an organisation's activities towards the needs of its external customers by encouraging exchanges of products, services or ideas so that both customers and organisational goals are satisfied. Natural Resources and Environment With the growing awareness at the international, regional, national and local levels of the ecological and economic importance of our diverse natural resources, effective and efficient use of these assets is a significant social and political issue. Quantitative Methods With a strong mathematical and modelling focus, students are provided with the critical scientific techniques to successfully measure, analyse, project and model a diverse set of economic factors and scenarios. Real Estate and Development This major examines the professional organisations and institutions involved in the property industry, leading graduates to challenging careers within the industry.