Public Relations are a career for people with enquiring minds. Advising organizations on how to enhance their working relationships and reputation is at the heart of modern PR. A PR degree at RMIT prepares you for the increasingly globalized, technology-driven world of public relations within corporate, government, not-for-profit and consultancy environments. Our students: want to know more about how organizations interact with people and the world around them can investigate the core of an issue to find out why it is important to an organization and the people it deals with, and can use that knowledge to work out how an organization can achieve its objectives. This program includes courses in communications and theory, principles and research, and contextual studies that promote analytical and research skills and provide a broader learning experience. You will gain professional skills in writing techniques, media and stakeholder relations, strategy and research, with an emphasis on problem solving, creativity, project and relationship management. You'll build your skills and knowledge on campus and in a variety of work-integrated learning environments. You will be exposed to other fields of applied communication practice and how they converge with PR. Career PR is now a main focus in many organizations, which has helped to improve its profile in business. Changes in technology have helped the PR process evolve to keep pace in fast-paced environments that need to cut through to fragmented audiences. There is a strong employment rate upon graduation as the program prepares students to problem-solve and construct communication materials effective in all sectors of PR, making our graduates adaptable to the ever-changing business environment. Public relations graduates work in many areas including: corporate communication change management internal communication issues and crisis management public affairs and lobbying media relations and publicity event management fundraising and sponsorship strategic communication brand management. Many PR graduates also start their own business. Pathway options When you successfully complete the Associate Degree in Professional Writing and Editing and achieve a minimum GPA of 3.0 (out of 4.0) and complete the pre-requisite courses, you are guaranteed entry into the Bachelor of Communication (Public Relations) with 2 semesters of advanced standing (equivalent to 96 credit points). The pre-requisite courses are COMM2462 Writing for the Print Media COMM2471 Advanced Professional Writing - Text, Design and Strategy OR COMM2467 Magazine Writing and Editing If you achieve below the minimum GPA or have not completed the pre-requisite courses, you may still apply and will need to attend an interview. Applicants will be assessed on a case-by-case basis and credit is not guaranteed. Alternatively, you can gain entry from RMIT Foundation Studies or a range of vocational study programs. Further study When you successfully complete this program, you may be eligible for entry into an RMIT Honours or Postgraduate program.