Radical shifts are happening in the global music industry and is designed to meet this challenge. Taught by award-winning musicians, technicians and industry experts, this degree is ideal for those who wish to study popular music based genres, digital based music technologies and music industry practice. In the Bachelor of Commercial Music, you will: learn the skills of your major - Music Practice, Music Industry or Music Technology think critically about the music industry and where you want to position yourself work collaboratively on gigs, short tours, music videos and other projects. There are three majors: Music Practice, Music Technology, Music Industry. Music Practice You’ll study musicianship and cross-genre performance using your instrument or musical interface of choice, along with computer-based production and composition techniques. All content will be firmly based in popular music, covering a wide range of genres and approaches to learning with a focus on original music. Music Technology You’ll study software and hardware development, electronics, sound engineering and production, live sound and lighting, and concepts for developing new musical interfaces. Once we know you have the basics, you will be designing and building your own instruments and applications. Music Industry You’ll study artist development and management, label and distribution, music publishing, one-off and large-scale live events, and future industry trends. Your skills will be developed by project managing live music for concerts, tours and festivals. Join with students from other majors to study courses in music video production, web development, gigs, touring, recording and music media. The critical content of the programme spans new musicology, free culture, the political economy of music, and music philosophy. All courses in all majors of the programme foreground music as the primary discipline, whether explored through a creative, critical, technical or commercial context. International recognition Massey’s College of Creative Arts is ranked in the top 100 by QS University rankings, second in Asia Pacific for design concept, and is the only Australasian university to be quality assured by the prestigious US National Association of Schools of Art and Design. Bachelor of Commercial Music structure Students have specialist classes in their chosen major, but also study a range of shared courses and collaborate each semester on external projects, eg staging a live show, staging and promoting a tour, and developing media campaigns. Careers Recent developments in digital technologies and online platforms offer new and exciting entrepreneurial and employment careers in the music industry. Musicians can compose for films, TV, games, apps and digital platforms, produce recordings, tour, and manage their artists and promote their brand. Those working behind the scenes can find jobs in the recording and publishing industries such as artist and repertoire, marketing, or management. The live sector is also lucrative, and provides jobs in promotion, venue management and a range of other support roles. Those interested in music technology can find entrepreneurial and employment careers in software and hardware development, sound engineering live and studios, as well as lighting design, and stage and production design.