专业简介
We live in a world full of consumerism with products, services and concepts constantly for sale in the marketplace. This qualification gives you an advanced understanding in the art of successful selling in today's competitive market.
In our graduate diploma you will gain an understanding of the concepts that make up successful market development and sales including areas such as buyer behaviour and communication strategies, marketing planning and control, international marketing and strategic marketing.
You will also have the chance to put your knowledge to the test in an industry project.
Programme structure
To complete this Graduate Diploma you are required to complete a minimum total of 120 credits. To be a full time student you need to maintain a workload of 120 credits per year. We recommend you talk with us to ensure you choose electives to benefit your future career.
Career Opportunities
By the end of this programme you will have developed the skills and knowledge in sales and marketing and can apply for jobs in sales and marketing management, retail management, marketing research, market analysis, advertising, public relations, global business and multinational corporations.
Study Pathways
Complement this graduate diploma with our Graduate Diploma in Project Management.
- 课程时长： 1-2年或以学校或offer为准
- 学费： NZ$20,090.00 (¥ 91,962) /年 以学校或offer为准
- 开学时间： 每年2或7月
- 总学分： 0
- 是否移民专业： 否 访问官网链接
入学要求
为来自中国的学生设计
Other English Language Requirements accepted: TOEFL Paper-based test (pBT) Score of 550 (with an essay score of 5 TWE); University of Cambridge ESOL Examinations FCE with a pass at Grade C or CAE with a score of 47 (Cambridge English Scale 160-173); NZ Certificate in English Language (NZCEL) Level 4 with an endorsement of either General, Workplace, or Academic; Pearson Test of English (Academic) PToE (Academic) score of 50; City & Guilds IESOL B2 Communicator with a score of 42.
国际学生入学条件
Academic requirements
A Bachelor's degree in any field excluding sales and marketing.
Alternative requirements
Level 6 or 7 Diploma and relevant work and/or life experience (equivalent to a Bachelor's degree)
or Evidence of equivalent practical, professional or educational experience eg 3 - 5 years full time work experience (relevant to business studies).
English language requirements:
IELTS test - Academic score of 6 with no band score lower than 6
SPEAKING - 6.0
READING - 6.0
WRITING - 6.0
LISTENING - 6.0
TOEFL Paper-based test (pBT) - Score of 570 (with an essay score 5.5 TWE)
TOEFL Internet-based test (iBT) - Score of 70 or higher (with a writing score of 21)
University of Cambridge ESOL Examinations - FCE with a pass at Grade B or CAE with a score of 55 (Cambridge English Scale 177-180)
Pearson Test of English (Academic) - PToE (Academic) score of 54
如何申请
- 申请材料要求 高三在读 高中已毕业 大学一、二年级在读
- 是否需要文书 否
- 申请费 100澳币
- 申请周期 1-2月
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