The critical and theoretical approach offered in this course develops ethical and responsible communication professionals. This course provides students with interdisciplinary knowledge of public communication processes and industries, and their social, economic and political contexts, as well as specialized expertise in public relations or advertising. The course combines a professional degree with immersion in another language and culture, enhancing professional training and career options. This combined degree seeks to augment the value of public communication by broadening awareness and understanding of another language and culture. This course has a focus on professional communication careers that include public relations or advertising. Students explore the communication contexts – cultural, social and political – for these practices. They develop their professional skills in campaign design and production, copywriting, media liaison and writing, research and evaluation, and organizational communication management. Assignments provide material for a portfolio after graduation. International perspectives on public relations and advertising enable UTS graduates to transcend national barriers and be competitive in a global environment. Career options are enhanced by international experience, making students more adept at international and cross-cultural professional practice. Careers Career options include advertising account executive, advertising copywriter, communication strategist, community relations manager, marketing communication specialist, media liaison officer, media researcher, political media adviser, public relations consultant, publicity officer, social media strategist, and special events coordinator.