Overview Our Master of Marketing gives you the knowledge, skills and professional agility to be a valuable addition to any business. Led by a team of highly experienced teaching staff with expertise across a range of industries, you'll learn how to analyze markets and apply smart strategies to the work you do. Our Professors of Practice are leading industry professionals who will provide practical insights into how best to apply your knowledge to work-based problems. We offer a flexible timetable that allows you to balance your study with work and other commitments. All the Master of Marketing core subjects are available as evening classes. You will also have the chance to broaden your networks by studying alongside likeminded students from a range of professional backgrounds. The qualification awarded on graduation is recognized in the Australian Qualifications Framework (AQF) as Level 9. Specializations, majors and minors Business analytics La Trobe Masters of Marketing students are given a unique opportunity to build on foundational studies in marketing management, customer relations, economics and finance. Advanced studies in business analytics allow you to understand marketing through the lens of business information systems management, the principles of business analytics, customer analytics, predictive and visual analytics. As a graduate, you’ll have the opportunity to gain an in-depth understanding of IT alignment to business, governance and infrastructure. Public relations Postgraduate specializations assist our graduates to attain a high level of proficiency with which they can confidently launch into new careers or build on their current positions. A specialization in public relations includes advanced studies in subjects such as Strategic Communication Writing, Strategic Communication Strategy, Strategic Communication Research, and Strategic Communication in Society. You’ll gain command of all aspects of professional written communication in a strategic communication context. This includes news style, feature writing, annual reporting and other elements of writing. You’ll gain techniques and strategies to plan and respond to strategic issues with the guiding principle of harm reduction and the maintenance of public confidence, trust and safety. Research High-achieving students may choose to invest in a research specialization. Studying business research methods and progressing to a business research thesis, graduates attain in-depth current perspectives and know-how in business principles and practices to give them an edge in the business world. Career outcomes You may choose to advance your existing career in marketing , or to launch into a new role in areas such advertising, public relations, brand management, business-to-business marketing, direct response marketing, distribution channel marketing, international marketing, marketing models and systems analysis, marketing research, new product planning, retailing management, sales and sales management, and services marketing. The degree is an internationally recognized professional qualification, which means that the skills and knowledge you gain at La Trobe can be applied in a range of global corporations. Professional recognition The Master of Marketing is accredited by the Australian Marketing Institute (AMI) until 2019. Membership may require an application to the professional body and may have additional or ongoing requirements beyond the completion of the degree. Please contact the relevant professional body for details.