The fields of marketing, communications and advertising deliver coordinated messages about products and services through many channels such as television, radio, social media, and experiential activities. They impact on a range of audiences, helping people make informed choices and influencing how they think, feel and consume products. The Marketing Communication and Advertising major will prepare you for a career in advertising, public relations and corporate branding. You will be able to research, plan, execute and manage marketing campaigns and acquire skills in issue management, communications technology, product publicity, crisis communications, and media relations. What you will study The fields of marketing, communication and advertising deliver coordinated messages about products and services through various channels, such as television, radio, social media and immersive experiences. Their aim is to help people make informed choices and influence how they think, feel and consume products. You will learn how methods of communication, along with the use of different technologies, are integrated with our professional, social and political lives. You will address relevant global, economic and political issues affecting the media and communication industries. You will be able to research, plan, execute and manage marketing campaigns. You will acquire skills in issue management, communications technology, product publicity, crisis communications and media relations. This will prepare you for a career in advertising, public relations and corporate branding. Why choose this course Studying Communication and Media at UOW will give you the skills to access to real-world organizations and communication projects to help you develop your understanding of the industry, while providing critical experience in preparation for future employment. Whatever your interest or passion, UOW will help you grow into a multi-skilled media-savvy professional. At UOW, you will learn from experts in their fields, who head international committees and edit journals that have worldwide circulation, who are exploring sociopolitical issues in health, science and technology, law and the environment and who research the vibrancy of language and its origins, or the cultural impact of an electronic culture. Career opportunities Global Communications, Digital Publishing, Media Strategy and Planning, Public Relations, Copywriter, Market Research, Event Coordinator, Publicity Officer, Tourism Officer, Print/Television/Radio/Photo/Online Journalist, Government, Editor, Feature Writer, Reporter, Researcher, Advertising, Social Media Manager, Media Management Advisor, Communication Specialist, Corporate Communications, Content Development.