In the Digital and Social Media major, you will learn skills in digital media production, content development, social media duration and project design through ideas and practice. These real-world practical skills are backed up with high-level critical and creative analysis of emergent media phenomena. Students will graduate as digital change-makers, with future-facing career options in social media management, digital content analysis, online campaign design, digital innovation and creative entrepreneurship. The Bachelor of Communication and Media enables you to expand your career options by combining the Digital and Social Media major with one of four other majors in the degree: Global Screen Media; Journalism; Visual Communication Design; or Marketing Communication and Advertising. This is an ideal degree if you are interested in more than one area of media and communications and want a flexible future career path. What you will study You will study digital and social media, with a focus on the process of media development. From day one you will use a wide variety of technologies and platforms to test your ideas in projects defined and driven by you. Our unique approach to learning through project development means that you will rapidly become skilled in innovation, prototyping, testing and practice through creative media approaches to real-world problems. You will learn how to create work that meets the needs of users and clients, and how to use feedback to grow your project potential. At the same time, you will study the ethical, social and technological changes that are shaping digital media careers in Australia and overseas. Course Learning Outcomes Course Learning Outcomes are statements of learning achievement that are expressed in terms of what the learner is expected to know, understand and be able to do upon completion of a course. Students graduating from this course will be able to demonstrate: Description Demonstrate sound understanding of media and communication industries, practices, users, and regulation; Demonstrate practical production skills appropriate to one or more of digital and social media, global screen media, visual communication design, journalism, and marketing communication and advertising; Communicate effectively and ethically across a wide range of contexts, and contribute at a high level to the circulation of ideas and information; Demonstrate the capacity to work independently and in teams, to manage continuous professional self-development, and to sustain professional relationships with integrity; Synthesise conceptual, analytical and practical production skills to address complex issues in media and communication; Develop novel solutions and resources that demonstrate expertise in media and communication. Career opportunities Global Communications; Digital Publishing; Media Strategy and Planning; Public Relations; Copywriter; Market Research; Event Coordinator; Publicity Officer; Tourism Officer; Print/Television/Radio/Photo/Online Journalist; Government; Editor; Feature Writer; Reporter; Researcher; Advertising; Social Media Manager; Media Management Advisor; Communication Specialist; Corporate Communications; Content Development.