Created to meet the needs of the constantly evolving field of contemporary communication, this degree provides you with the skills and knowledge to research, write, design and produce content for a range of media platforms. Get equipped to persuade and inform different audiences, create graphics and images, publish and maintain communication on various platforms, and undertake marketing/public relations activities. Note: this course used to be called Bachelor of Communication and Professional Writing Your career Potential occupations include: chief communications officer public relations officer media liaison social media specialist communications strategist content strategist digital copywriter. Potential employers include: private enterprise multinational corporations publishers local and national government media and broadcasting companies digital design companies What you will study First year A typical first year might include: core topics in visual communication, marketing principles, writing for digital environments, convergence cultures and multimedia option topics in areas such as business, tourism, entrepreneurship, and media. Second year A typical second year might include: a selection of core topics covering social media marketing, technical writing, journalism, digital graphic design, media policy and multimedia production a topic in communication theory option topics such as consumer behaviour, marketing communications, culture and communication, ethics, Australian/Indigenous media, interaction design, media and cultural identities. Third year A typical third year might include: a selection of core topics covering publishing and editing; writing for PR and advertising; and writing for business, the public sector and media audiences a work placement in communication a selection of optional topics covering e-business, marketing, governance, sustainability and ethics, intercultural communication, politics and the internet, scriptwriting, and digital games.