专业简介
Marketing is one of the most important functions in a successful business. It is a dynamic area that involves helping businesses differentiates themselves from their competitors to gain a competitive edge. It is about understanding who businesses should be targeting, then working out how they can persuade their target audience to buy their product or service.
The Marketing stream will provide you with an understanding of how marketing works, consumer behaviour and will give you the chance to explore specific aspects of marketing, including:
international marketing
internet marketing
anticipation of demands for products, services and ideas
analysis behind the behaviour of competitors and customers
product design
promotion
pricing
distribution strategies.
The Marketing stream is available as part of the Bachelor of Arts (Mass Communication).
Why study Marketing Stream (BA MassComm)
You can design your degree to suit your interests by choosing from a range of media streams.
You can build your portfolio and work experience, and network with industry professionals.
Career information
Market Researcher
Events Coordinator
Fundraising Coordinator
Market Research Analyst
Product Manager
Online Marketing Specialist
Marketing Communications Manager
Marketing Officer
- 课程时长： 1-2年或以学校或offer为准
- 学费： A$28,500.00 (¥ 140,633) /年 以学校或offer为准
- 开学时间： 每年2或7月
- 总学分： 0
- 是否移民专业： 否 访问官网链接
入学要求
为来自中国的学生设计
Students from different countries should have qualifications equivalent to Australian Year 12. English Language Requirements: IELTS (International English Language Testing System) - Listening, Reading, Writing, and Speaking - 6.0; Overall band score 6.5; TOEFL Score: 79 (overall); Reading 13; Listening 13; Speaking 18; Writing 21; Pearson Test of English - Academic (PTE-A) 58; Occupational English Test (OET) Grade B in listening, reading, writing and speaking; Cambridge Certificate of Proficiency in English (CPE) Listening, Reading, Writing, and Speaking 190, Overall score: 176; Cambridge Certificate in Advanced English (CAE) Listening, Reading, Writing, and Speaking 176, Overall score:169.
国际学生入学条件
Students from different countries should have qualifications equivalent to Australian Year 12 and a scaled mark of at least 50 in English, Literature, or English as an Additional Language or Dialect.
English Language Requirements:
IELTS (International English Language Testing System) - Listening, Reading, Writing, and Speaking - 6.0; Overall band score 6.5; TOEFL Score: 79 (overall); Reading 13; Listening 13; Speaking 18; Writing 21; Pearson Test of English - Academic (PTE-A) 58; Occupational English Test (OET) Grade B in listening, reading, writing and speaking; Cambridge Certificate of Proficiency in English (CPE) Listening, Reading, Writing, and Speaking 190, Overall score: 176; Cambridge Certificate in Advanced English (CAE) Listening, Reading, Writing, and Speaking 176, Overall score:169.
如何申请
- 申请材料要求 高三在读 高中已毕业 大学一、二年级在读
- 是否需要文书 否
- 申请费 100澳币
- 申请周期 1-2月
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