While marketing and public relations are both valued disciplines in their own right, a degree that combines them is a potent offering. This skills-based degree program includes a general introduction to business practice before moving onto more specific skills, such as professional writing, consumer behaviour, advertising and promotion, used by today’s marketing and PR practitioner. The Bachelor of Marketing & Public Relations provides a comprehensive training in two sought-after business disciplines. Whether you choose to study on a full-time or part-time basis you will learn some foundation business skills such as accounting, management, business communication, business law, and business information technology before embarking on a range of courses which focus more specifically on the latest theories of marking and public relations. Here at The University of Notre Dame Australia, we are proud to combine practical skills with individual-focused tuition. This ensures that each and every one of our graduates enters the workplace, ready to thrive and succeed. Students also benefit from our long-standing relationship with the business community in Sydney – which means that you can complete your 150 hours of workplace internship at some of Australia’s most respected and high-profile companies. As the only integrated marketing and public relations degree in NSW, our graduates are all eligible to join the Australian Marketing Institute (AMI) and the Public Relations Institute of Australia (PRIA). Program summary Core Curriculum Logos I Logos II Logos III Year One Accounting for Business Business Communication Business Information Technology Business Law Economics Principles of Management Principles of Marketing Quantitative Methods for Business Years Two and Three Events Management Advertising and Promotion Professional Writing Business Research Methods Consumer Behaviour Introduction to Public Relations E-Public Relations Issues and Crisis Management Corporate Public Relations Strategic Marketing International Marketing v Business Internship Plus one additional marketing and public relations elective to be selected from: Business to Business E-Marketing Services Marketing (Preferred elective) Innovation & Entrepreneurship Introduction to Journalism Career Opportunities The following careers are open to graduates of this program: Advertising and promotions Corporate communication Events and entertainment International marketing Management Market research and consulting Marketing Media planning Public relations Recruitment Retailing Tourism