Alongside marketing and accounting, public relations is a fundamental function of any business. This broad-based program will give you the skills to manage the internal and external relations and communications of the organisation you work for. Topics include consumer behaviour, integrated marketing, media planning and analysis. Graduates go on to have careers in politics, consumer research, marketing, sponsorship development and many areas of business. Why study this degree? Public relations is a mechanism through which organisations manage internal and external relations and communication with potential consumers and various stakeholders. Good communication practices improve the external reputation and productivity of organisations whether they are in the public, private or not-for- profit sectors. Our three-year program therefore covers every aspect of current public relations practice – from professional writing to events management. Along the way you will also learn some essential business skills, such as accounting and business law. This program will therefore appeal to students who have good organisational abilities and a strong creative flair. Like other degree programs in the School of Business, this Public Relations Major offers the benefit of smaller classes to ensure you get the attention you need. Students will also participate in realistic case studies and client-based projects so that they can hone their skill in a practical setting. During the program you will produce public relations plans and campaigns for real business clients. Upon graduation, you will become eligible to join the Public Relations Institute of Australia (PRIA) and work in a range of exciting industries and roles. Whether you choose to pursue a career in events management, public policy, media relations, consumer research, reputational management or crisis management, a degree from our university will put you ahead of the pack. Program summary Core Curriculum Logos I Logos II Logos III Year One Accounting for Business Business Communication Business Information Technology Business Law Economics Principles of Management Principles of Marketing Quantitative Methods for Business Years Two and Three Events Management Professional Writing Business Research Methods Introduction to Public Relations E-Public Relations Corporate Public Relations Issues and Crisis Management Business Internship Plus one additional public relations elective to be selected from: Innovation and Entrepreneurship Introduction to Journalism Interactive Media Media & Society Career opportunities The following careers are open to graduates of this program: Events management Political advisor Media relations Consumer research Issue and crisis management Corporate reputation management Sponsorship development