Graduates with both creative and managerial skills are in high demand in many fields of business. This degree program is designed to produce work-ready graduates who possess an impressive suite of skills. Students benefit from an impressive internship system, visiting speakers and demanding projects and assignments which will prepare for them for life after university. Why study this degree? Advertising has changed vastly over the past few years with the advent of social media and many new digital channels. At the same time advertising has become more fully integrated into the day-to- day activities of many companies. This degree program has been created to produce job-ready graduate who possess general business skills and an expertise in modern advertising techniques. At The University of Notre Dame Australia, we focus on creating job-ready graduates. Through a unique combination of case studies and team-based learning, industry speakers and practical internships, the program prepares you for the challenges you’ll face once you’ve entered the workforce. This program covers a wide range business topics alongside those which focus on advertising. Courses include accounting, economics, media planning and advertising design. Graduates are equipped for a number of different roles – they are also eligible to join professional organisations such as the International Advertising Association and Australian Marketing Institute. Program summary Core Curriculum Logos I Logos II Logos III Year One Accounting for Business Business Communication Business Information Technology Business Law Economics Principles of Management Principles of Marketing Quantitative Methods for Business Years Two and Three Consumer Behaviour Advertising and Promotion Media Planning Media & Society Production: Creative Advertising Advertising & Society Advertising Design: Professional Brief Business Internship Career opportunities The following careers are open to graduates of this program: Advertising and promotions Corporate communication Events and entertainment International marketing Management Market research and consulting Marketing Media planning Public relations Recruitment Retailing Tourism