Kick-start your business career with this skills-based Major. Marketing strategies seek to create and deliver something of value in order to satisfy customer demands and ensure business is conducted to the welfare of the community. In a dynamic and competitive marketplace, effective customer-focused marketing is critical to the success of any enterprise. The Bachelor of Arts with a Second Major in Marketing & Public Relations introduces the building blocks to these important business functions. This program will equip you with the skills required to operate successfully within the business environment. The Major consists of five compulsory courses and three elective courses. Initially, you will receive a grounding in the basics of business by studying courses such as the Principles of Marketing and Introduction to Public Relations. Courses covering the use of social media in business and consumer behaviour are also offered. Work Integrated Learning: When you study a Bachelor of Arts you will have the opportunity to complete an internship of approximately 90 hours in your first Major that will allow you to put the theory into practice in a workplace environment. The Bachelor of Arts can be studied as part of a double degree with degrees in the School of Arts & Sciences and other Schools such as Law and Business. For more in-depth business content, you should consider the Bachelor of Marketing & Public Relations or the Bachelor of Commerce, or a double degree such as the Bachelor of Commerce / Bachelor of Arts. Career opportunities The following careers are open to graduates of this program: Public relations executive Advertising executive Event manager