首页 > 商科 > 哲学硕士(哲学博士)(7500)在市场营销

昆士兰大学哲学硕士(哲学博士)(7500)在市场营销

The University of QueenslandMaster of Philosophy (MPhil) (7500) in Marketing

专业简介

The aim of the Master of Philosophy (MPhil) program is to provide research training in a manner that fosters the development of independent research skills in candidates. On completion of the period of research, the student should possess the ability to formulate a significant problem, mastery of appropriate conceptual and methodological frameworks, and the capacity for articulate and critical analysis. The MPhil thesis provides evidence of significant research as the culmination of 1.5-2 years full-time equivalent study and research training. The university’s marketing focused academics and researchers are translating knowledge into practical application in the areas of advertising and branding, quantitative marketing and service research. Advertising and Branding Research in advertising and branding is concerned with marketing and media strategy, consumer responses to advertising, and the design of regulatory policy. Quantitative Marketing Quantitative marketing is concerned with the application of mathematical/statistical models to the study of marketing, including consumer decision-making and choice. Service Research Service research is a broad area of enquiry that is concerned with all aspects of the service economy. Key issues are service quality and productivity, and service innovation.
  • 课程时长: 1-2年或以学校或offer为准
  • 学费: AUD $8,000 per research quarter 以学校或offer为准
  • 开学时间: 每年2或7月
  • 总学分: 0
  • 是否移民专业:访问官网链接

入学要求

为来自中国的学生设计 Applicants must have a Bachelor degree or equivalent with a GPA of at least 4.50 on a 7 point scale and four years full-time work experience post-graduation including at least two of the four years full-time work experience gained while working in a dedicated supervisory/management role as approved by the Executive Dean; OR Graduate Diploma in Business Administration from UQ or equivalent with a GPA of at least 4.50 on a 7 point scale. International applicants must complete the Graduate Management Admissions Test (GMAT) with a minimum score of 550. English language requirements: IELTS: Overall Band Score of 6.5 and a minimum score of 6 in each sub-band of Writing, Reading, Speaking and Listening; or TOEFL (Internet-Based-iBT): Overall score 87 with a Writing score of 21 and Reading, Speaking and Listening scores of 19; or TOEFL (Paper-based): Overall score of 570 and a minimum score of 5.0 in the Test of Written English (TWE) and 54 in Listening and Reading; or PTE: Overall score of 64 with 60 in each communicative skills section; or CAE/CPE: Overall Cambridge English Scale (CES) score of 176 with a minimum score of 169 in each skill; or BEP: A minimum overall grade of 4 plus a minimum grade of C in all four macro skills. 国际学生入学条件 Applicants must have A bachelor’s degree with honours class IIB or better from approved universities, which must include relevant experience. A postgraduate degree of at least one year full-time equivalent and an overall GPA (grade point average) equivalent to 5.0 on the 7-point UQ scale, which must include relevant experience. A bachelor’s degree plus at least two years of documented relevant experience. IELTS overall 6.5; reading 6; writing 6; speaking 6; listening 6. For other English Language Proficiency Tests and Scores approved for UQ

如何申请

  • 申请材料要求 本科已毕业 大学三、四年级在读
  • 是否需要文书
  • 申请费 100澳币
  • 申请周期 1-2月