By combining two areas of study in the dual degree program, students will gain skills and understanding in business management, along with the skills and knowledge provided by the Bachelor of Journalism. When this program is studied at a standard load of four courses per semester, the final semester will comprise part-time study of only two courses. Students may decide to overload in previous semesters or undertake study in a summer semester to reduce the total duration of the program. Majors for this program Advertising Advertising and media companies are important entities within the business and marketing fields and provide business and employment opportunities for marketing, advertising and media professionals. The advertising major is intended to provide students with an introduction to the academic foundations of the advertising and media fields, and to develop the business, analytical and creative skills necessary to the pursuit of careers within this industry. Business Economics The business economics major will equip you with the skills to apply economic analysis effectively in business management contexts. Courses are highly relevant if planning a career in corporate strategy, marketing, purchasing, production management, financial planning, and capital budgeting and human resource management. Business Information Systems The Business Information Systems major is designed for those who wish to obtain in-depth training in the analysis and management of information in a business environment. The major aims to develop skills relevant to a Business Analyst job profile and thus provides students with business analysis skills, including those related to data analytics and business information security, and facilitates the development of advanced Information Systems skills that enable students to advice on organisational information requirements and related strategy. Human Resources The major in human resources (HR) focuses on all aspects of people management. Courses cover managing people; employment relations (which provides students with a broad understanding of the nature of Australian and international industrial relations); developing teams; selection and recruitment; organisational change; interpersonal communication; conflict resolution; training and development; managing staff in the multinational enterprise; negotiating employment agreements; and leadership. International Business This major provides an understanding of the key issues in international business management. Courses examine international trade and investment; international marketing; international human resource management; and the management of operations in firms engaged in international business, finance and strategy. You will focus on the challenges encountered by Australian organisations conducting business in regions such as Asia, the European Union and the Americas. Marketing The Endeavour of marketing is to direct an organisation's activities towards the needs of its external customers by encouraging exchanges of products, services or ideas so that both customers and organisational goals are satisfied. You will develop an understanding of the key concepts underlying marketing practices, while acquiring the skills necessary to embark on professional marketing careers. Real Estate and Development This major examines the professional organisations and institutions involved in the property industry, leading graduates to challenging careers within the industry. You will develop your knowledge of business and land economic principles for application in the real world. Courses explore property law finance and investment; asset management; town planning; and property valuation. Advanced software and computer programs are used to solve business problems relating to land development and management.