This dual degree provides a comprehensive basis for a career in business and equips students with the skills and self-confidence to effectively manage a wide range of competitive business environments. Complemented by studies in communication students are placed at the centre of contemporary information society and economy via skills in a number of areas: visual, written, multimedia and spoken and interpersonal communication and in researching and exploring communications. Majors Advertising Advertising and media companies are important entities within the business and marketing fields and provide business and employment opportunities for marketing, advertising and media professionals. Business Economics The business economics major will equip you with the skills to apply economic analysis effectively in business management contexts. Courses are highly relevant if planning a career in corporate strategy, marketing, purchasing, production management, financial planning, and capital budgeting and human resource management. Business Information Systems The Business Information Systems major is designed for those who wish to obtain in-depth training in the analysis and management of information in a business environment. Digital Media The Digital Media major offers a sequence of courses dealing with contemporary media practices, institutions and technologies. Students will learn a combination of critical analytic, research, production, management and planning skills related to contemporary media industries. Human Resources The major in human resources (HR) focuses on all aspects of people management. Courses cover managing people; employment relations; developing teams; selection and recruitment. International Business This major provides an understanding of the key issues in international business management. Courses examine international trade and investment; international marketing; international human resource management; and the management of operations in firms engaged in international business, finance and strategy. Marketing The Endeavour of marketing is to direct an organisation's activities towards the needs of its external customers by encouraging exchanges of products, services or ideas so that both customers and organisational goals are satisfied. Public Relations This field provides students with the skills required in the profession and practice of public relations, which assists organisations in establishing and maintaining communication and cooperation with stakeholder groups. Real Estate & Development This major examines the professional organisations and institutions involved in the property industry, leading graduates to challenging careers within the industry.