专业简介
Be part of the merging sectors of marketing and communication by cultivating your future as a professional. The Master of Marketing Communications arms you with disciplinary-specific knowledge and interdisciplinary expertise that gives you the adaptive capabilities to thrive in this ever-changing profession.
As vocational program with an internship option, the Master of Marketing Communications integrates your skills in the marketing and communications disciplines by teaching you how to adapt to the changing industry of the digital age. Graduates emerge as creative and reflective practitioners equipped to face dynamic industry challenges with practical skills in content marketing, advertising, public relations and strategic communications.
Developed with industry experts, this program is co-taught by the Graduate School of Humanities and Social Sciences and Melbourne Business School.
Who is it for?
Designed for those with a keen analysis of emerging technology and their impact on modern marketing and communications. If you want to understand theory and practice, the Master of Marketing Communications will teach you how to address opportunities across Australia, the Asia-Pacific region and the world. Explore cross-cultural communication and develop a range of professional skills, such as report writing, budgetary expertise and strategic leadership. Utilize your knowledge through a practical internship or group-based capstone experience, or conceptualize, plan and execute an independent, research project.
200 point program (2 years full-time or part-time equivalent)
This is our most popular program for those who have completed undergraduate study. No experience is necessary.
FIRST 50 POINTS
50 points of Compulsory subjects
NEXT 150 POINTS
75 points of Compulsory subjects
and
25 points of Core subjects (Coursework subject)
50 points of Elective subjects (Coursework subject)
or
37.5 points of Minor thesis subjects (Thesis option)
12.5 point Compulsory subject (Thesis option)
25 points of Elective subjects (Thesis option)
150 point program (1.5 years full-time or part-time equivalent)
This program is for graduates who have completed undergraduate studies in the marketing and/or media (&) communications field.
75 points of Compulsory subjects
and
25 points of Core subjects (Coursework option)
50 points of Elective subjects (Coursework option)
or
37.5 points of Minor Thesis subjects (Thesis options)
12.5 point Compulsory subject (Thesis options)
25 points of Elective subjects (Thesis options)
- 课程时长: 1-2年或以学校或offer为准
- 学费: A$35,200.00 (¥ 173,694) /年 Indicative total course fee: AUD $72,160 以学校或offer为准
- 开学时间: 每年2或7月
- 总学分: 0
- 是否移民专业: 否 访问官网链接
入学要求
为来自中国的学生设计
Graduate coursework programs normally require the satisfactory completion of an undergraduate degree either from the University of Melbourne, another Australian institution, or a university in another country. English language requirements: IELTS (academic English Only) - 7.0 overall, with written 7 and no band less than 6.0; TOEFL (paper-based test) - 600 + TWE 5.0; TOEFL (internet-based test) - 94 + (Writing 27; Speaking 18; Reading 13; Listening 13); Pearson Test of English (Academic) - 65 + written communicative skill of 65 and no other communicative skill below 50; Cambridge English: Advanced/ Certificate of Advanced English (CAE) - 185 + no less than 185 in Writing and 169 in each other skill.
国际学生入学条件
In order to be considered for entry, applicants must have completed: an undergraduate degree in any discipline with at least an H2B (70%) weighted average, or equivalent.
Applicants with the following may be awarded up to 50 points of credit: an undergraduate degree in a cognate discipline, with at least H2B (70%) weighted average, or equivalent; an undergraduate degree in any discipline with at least an H2B (70%) weighted average, or equivalent and at least two years documented relevant media and communications work experience.
IELTS (academic English Only): 6.5 (no band less than 6.0); TOEFL (paper-based test): 577 + TWE 4.5; TOEFL (internet-based test): 79 +; Writing 21; Speaking 18; Reading 13; Listening 13; Pearson Test of English (Academic): 58 + no communicative skill below 50; Cambridge English: Advanced/ Certificate of Advanced English (CAE): 176 + no skill below 169.
如何申请
- 申请材料要求 本科已毕业 大学三、四年级在读
- 是否需要文书 否
- 申请费 100澳币
- 申请周期 1-2月