Melbourne Business School's Master of Management (Marketing) provides foundation training in a variety of business and management disciplines and specialist training in marketing. It enables graduates to develop, implement and control integrated marketing programs, work closely with managers in other functional areas, and pursue a career in marketing management. The course focuses on the means by which organisations attract and retain customers, and covers many aspects of marketing, including marketing strategy, customer behaviour, relationship marketing, branding and international marketing. Who is it for? This program is ideal for students holding undergraduate degrees in areas outside of commerce whose goal may be to assume a managerial position in the marketing and communications field. The program is also suited to commerce students who wish to add marketing to their portfolio. 200 Point Program The 200 Point Master of Management (Marketing) consists of 16 subjects comprising: 4 foundation subjects (completed in the first semester of study) 4 discipline core subjects 4 marketing electives (selected from the list of marketing subjects) 3 general electives 1 capstone subject (completed in the final semester of study) 150 Point Program Students entering the Master of Management (Marketing) with 50 points of advanced standing must complete 12 subjects comprising: 2 foundation subjects (completed in the first semester of study) 4 discipline core subjects 4 marketing electives (selected from the list of marketing elective subjects) 1 general elective 1 capstone subject (completed in the final semester of study)