Marketing specialists begin from the point of view of customers to create, communicate, and deliver offerings that are of value. Organisations use marketing intelligence to respond to needs, growth and trends in the marketplace, in order to maximise profitability. Marketing is essential to the health of any profitable enterprise, whether in the public or private sector. All organisations engage in marketing activities and must decide on a marketing mix that suits them best. Marketing allows you to manage a brand and contribute to an organisation’s business strategy. This is relevant within large organisations as well as startups or new businesses. MARKETING AT MELBOURNE The Marketing major will provide you with the tools and skills you need to build relationships with your audience. It offers strategies that help you understand your customers and successfully target their needs. Marketing studies offer vital skills and knowledge to underpin your career growth, whatever path you choose to take. You will develop a solid understanding of key marketing tools and goals such as segmentation, positioning, service excellence, sustainable leadership, and customer value, satisfaction and loyalty. You will develop a solid understanding of key marketing tools and goals such as segmentation, positioning, service excellence, sustainable leadership, and customer value, satisfaction and loyalty. Learn the fundamentals of advertising, product and brand management, strategic marketing, market research, relationship marketing, global marketing, electronic marketing and buyer behaviour. Your major structure In your first and second year you will complete core subjects that are prerequisites for your major, as well as electives and breadth subjects. In your final year you will study your major subjects, plus the a combination of elective and breadth subjects. BREADTH STUDIES Breadth is a unique feature of the Melbourne Model. It gives you the chance to explore subjects outside of commerce, developing new perspectives and learning to collaborate with others who have different strengths and interests — just as you will in your future career. Some of our students use breadth to explore creative interests or topics they have always been curious about. Others used breadth to improve their career prospects by complementing their major with a language, communication skills or business expertise. Career outcomes After completing this major you might pursue career paths in human resource management, international management, marketing, operations management and organisational development, event management, government, services, not-for-profit, marketing communications and public relations. Graduate pathways from this major GRADUATE RESEARCH Completing the Marketing major means you are very well placed for further study in honours and graduate research in a range of business and economics areas. Research training preparation within the honours year, a postgraduate diploma or a masters degree will be required as preparation for graduate research.