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奥克兰大学市场营销商务硕士(MCom)

University of AucklandMaster of Commerce (MCom) in Marketing

专业简介

Build on your existing academic excellence with a postgraduate qualification that prepares you for specialist positions in the public and private sectors and can be a pathway to doctoral study. Programme overview An MCom allows you to develop an advanced level of knowledge and competencies with an intellectually rewarding postgraduate programme in your specialist field. Programme structure The MCom is a 120 or 180-point specialist masters degree that builds on a first degree in the same discipline. The MCom (180 point) is a 12 or 15-month taught specialist masters comprising coursework and a short dissertation. If you have a first degree you can pursue an advanced specialised qualification in the same discipline. If you have completed a BCom (Hons) or equivalent, you may be eligible to undertake a 120-point MCom degree by research comprising a supervised thesis. Marketing Master of Commerce in Marketing, with a customised dissertation specialising in an area such as: Marketing management Branding Digital marketing Advertising and communications management Marketing research Service management Value co-creation Customer engagement Sustainable marketing Collaborative consumption Tourism A dissertation is an advanced research project involving one-on-one mentoring by a dedicated academic staff member. This individualised experience will extend your analytical capabilities, enable you to stand out when job hunting and future-proof your career. Where can postgraduate study in Marketing take you? Graduates who have specialised in Marketing typically enjoy a wide range of employment opportunities. Most take up first positions in marketing departments, retailing, sales and general management. Others may be employed in marketing research or advertising. Having a postgraduate qualification in marketing serves as an important differentiator for students. Possible roles include: Assistant brand manager/product manager Assistant marketing manager Advertising executive Product/service developer Social media manager Public relations executive Market researcher Marketing consultant Sales representative Further study options Doctor of Philosophy
  • 课程时长: 1-2年或以学校或offer为准
  • 学费: 以学校或offer为准
  • 开学时间: 每年2或7月
  • 总学分: 0
  • 是否移民专业:访问官网链接

入学要求

为来自中国的学生设计 Applicants must hold a satisfactory level of competence in the subject area attested from a recognised institution, or an equivalent qualification. Other English Language Requirements accepted: overall score of 575 plus Essay (TWE) of 4.5 in Paper-based TOEFL; CAE score of 58 or higher, no individual language skill below borderline; CPE score of 45 or higher; PTE overall score of 65 and no PTE communicative skills score below 58; score of 85 in Michigan English Language Assessment Battery (MELAB). 国际学生入学条件 Taught 180 points: You must have completed an undergraduate degree in the same field as your intended specialisation at a recognised university (or similar institution). You will need a GPE of 5.0. Research 120 points: You must have completed one year of postgraduate study, following an undergraduate degree, at a recognised university (or similar institution). Your study must have been in the same field as your intended specialisation and you will need a GPE of 5.0. IELTS (Academic) Overall score of 6.5 and no bands below 6.0; Internet-based TOEFL (iBT) Overall score of 90 and a written score of 21; Paper-based TOEFL Overall score of 575 and Total Written Essay (TWE) of 4.5; CAE or CPE: Overall score 176 and Minimum band score169; FCertEAP: Overall score B-; PTE Academic: Overall Score 58 and Minimum communicative skills score 50; MELAB: Overall score 85.

如何申请

  • 申请材料要求 本科已毕业 大学三、四年级在读
  • 是否需要文书
  • 申请费 100澳币
  • 申请周期 1-2月