专业简介
Pursue a flexible business degree and gain strong communication, teamwork and problem-solving skills. A wide range of conjoint options are available.
A BCom with a double major is a three-year degree programme. You will be required to complete a minimum of 24 courses (360 points). In your first year of study, a set of seven compulsory core courses (105 points) will become the building blocks for your degree.
Programme overview
You will complete a set of core courses. These include an exciting two course sequence in Business and Enterprise. These will introduce the types of choices facing entrepreneurs and managers and help you develop your academic and professional skills.
Your first year core programme will provide a strong base from which to launch into your chosen major or majors. A double major will enable you to gain greater breadth and increase your career options by combining two sets of courses at advanced level.
You can study Marketing as a single major or as a double major alongside one of the other majors offered within the Bachelor of Commerce. (These include International Business or Management.) You can also study towards the Bachelor of Commerce in Marketing as part of a conjoint degree programme. (In a conjoint programme, you study for two degrees at once, attaining the qualification in a shorter time than it would take to complete the two programmes separately.)
In the Marketing major you will learn how to respond to and satisfy customer needs through product and service development, planning, pricing, advertising, promotion and distribution. You will:
Learn about fundamental marketing concepts and theories
Identify the characteristics of responsible and sustainable marketing practice
Understand the importance of marketing to business practice
Understand how to evaluate consumer needs when developing marketing strategies
Learn to apply consumer insights and market research
Develop skills to assess real world marketing situations and marketing strategies
Jobs related to this programme
Accountant
Business analyst
Corporate, investment or merchant banker
Operations manager
Policy analyst or adviser
Sales or marketing manager
Tax adviser
Web applications developer
Further study options
Bachelor of Commerce (Honours)
Master of Commerce
Doctor of Philosophy
- 课程时长: 1-2年或以学校或offer为准
- 学费: NZ$35,372.00 (¥ 161,915) /年 以学校或offer为准
- 开学时间: 每年2或7月
- 总学分: 0
- 是否移民专业: 否 访问官网链接
入学要求
为来自中国的学生设计
Applicants must have an appropriate undergraduate degree with a minimum average grade of ‘B’ or higher in the final-year prerequisite courses at a recognised institution. Consult faculty guidelines for the grades required. Other English Language Requirements accepted: overall score of 575 plus Essay (TWE) of 4.5 in Paper-based TOEFL; CAE score of 58 or higher, no individual language skill below borderline; CPE score of 45 or higher; PTE overall score of 65 and no PTE communicative skills score below 58; score of 85 in Michigan English Language Assessment Battery (MELAB).
国际学生入学条件
Secondary school qualifications
You need to have one of the following:
International Baccalaureate Diploma with a minimum total score of 24.
General Certificate of Education (GCE) Advanced Level. You must have completed a minimum of three A-Level subjects with at least a 'C' grade or higher. General Studies or similar general papers cannot be included.
GCE ‘A’ Level requirements apply to ‘A’ Level qualifications examined by bodies such as AQA, OCR, Edexcel, WJEC, CCEA, Pearson Education Limited and CIE taken outside of New Zealand.
IELTS (Academic): Overall score of 6.0 and no bands below 5.5; Internet-based TOEFL (iBT): Overall score of 80 and a written score of 21; Paper-based TOEFL: Overall score of 550 and an Essay (TWE) of 4.5; Cambridge English: Advanced (CAE) or Cambridge English Proficiency (CPE): Overall score of 169 and no bands below 162; Foundation Certificate in English for Academic Purposes (FCertEAP): Grade of C-; Pearson Test of English (PTE) Academic: Overall score of 50 and no PTE Communicative score below 42; Michigan English Language Assessment Battery (MELAB): 80.
如何申请
- 申请材料要求 高三在读 高中已毕业 大学一、二年级在读
- 是否需要文书 否
- 申请费 100澳币
- 申请周期 1-2月
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