Study brand storytelling, brand co-creation and the synergy between brand strategy, brand experience, brand expression and corporate responsibility. When advertising was king, ad agencies were the brand guardians. They were the voice of the consumer and translated product benefits into consumer needs and desires. Now that’s all changed. Promotion is everywhere and everything from goods and organisations to people, ideas and cultures are seen as a brand. The Postgraduate Diploma in Brand Communication addresses demand for a qualification in this growing field. Throughout your studies you develop the knowledge and skills for marketing and communication roles in various industries and organisations, including not-for-profit, NGOs, and the commercial and corporate sectors. Papers cover creative and applied practice and process from agency and supplier perspectives. At the heart of the programme is an in-depth creatively-focused project relevant to a particular genre of practice, working closely with an industry partner. You study the following papers ADVT880 Understanding Brand Communication in a Culture of Promotion (15 points) ADVT881 Brand Communication Studio (15 points) ADVT882 Brand Communication Project (30 points) ADVT883 Brand Stories (15 points) And choose three from these papers ADVT884 Not-for-Profit Communication (15 points) ADVT885 Retail Engagement (15 points) ADVT886 Social Marketing (15 points) COMM803 A Political Economy Approach to the Media (15 points) COMM810 New Media & Society (15 points) Graduates of the Postgraduate Diploma in Brand Communication with a merit standing of B or higher are eligible to staircase into the second semester of the Master of Communication Studies.