专业简介
Gain the skills for an advertising career in as little as one year. You work on briefs from real clients, and write and design ads for real brands and products. This programme is recognised by the prestigious international Design and Art Direction (D&AD) University Network and the Commercial Communication Council (CCC).
You put together a professional portfolio of work for a career in an advertising agency’s creative department or a marketing communications company. Your work could even be published.
Guest speakers from leading advertising agencies and client companies like Spark, TVNZ, MediaWorks, Saatchi & Saatchi, DDB and Film Construction come in throughout the year to share their knowledge with students.
You study the following papers
ADVT770 Copywriting (15 points)
ADVT771 Campaigns (15 points)
ADVT772 Creative Principles and Strategy (15 points)
ADVT776 Advertising Art Direction (15 points)
ADVT780 Applied Creative Strategies (15 points)
And choose three papers from
Level 6
DIGM601 Moving Image Foundations (15 points)
DIGM602 Web and Interactive Foundations (15 points)
DIGM603 Visual Communication (15 points)
MARS603 Communications in Marketing, Advertising, Retailing, Sales (15 points)
Level 7
ADVT773 Advanced Copywriting (15 points)
ADVT775 Advanced Advertising Art Direction (15 points)
COMM704 Promotional Culture (15 points)
COMM709 Persuasive Communication (15 points)
PUBL706 Sponsorship and Promotion (15 points)
Career opportunities
Art director
Copywriter
Creative departments of advertising agencies
Account service departments of advertising agencies
Non-traditional communication companies
- 课程时长: 1-2年或以学校或offer为准
- 学费: 以学校或offer为准
- 开学时间: 每年2或7月
- 总学分: 0
- 是否移民专业: 否 访问官网链接
入学要求
为来自中国的学生设计
A Tier 1 score in the National University Entrance Examination (Gaokao) at a recognised institution. English Language Requirements: IELTS score 6.0 overall with all bands 5.5 or higher; TOEFL iBT score 80; Minimum overall score of 52 in CAE prior to 2015 or a score of 169 in CAE from 2015; or a score of 50 in Pearson (PTE); or B/B+ in Certificate in English for Academic Study (CertEAS); or grade B in GIE.
国际学生入学条件
A bachelor's degree OR relevant professional qualification or experience approved by the Dean (or representative) to be equivalent to a bachelor's degree
English Language Requirements:
IELTS (Academic) 6.5 overall with 7.0 in Writing and all other bands 6.0 or higher; or equivalent; TOEFL iBT score of 90; Certificate in English for Academic Study (CertEAS) with A grade; GIE with B+ grade; CAE minimum overall score of 176; PTE minimum overall score of 58.
如何申请
- 申请材料要求 高三在读 高中已毕业 大学一、二年级在读
- 是否需要文书 否
- 申请费 100澳币
- 申请周期 1-2月
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