Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers. It’s much more than just advertising or selling. Rather, it’s about connecting an organisation to its stakeholders through understanding and servicing their needs. With a Bachelor of Marketing you’ll learn what makes a brilliant marketing strategy, how brands build value through differentiation, and develop the creative and technical insights you need to help businesses build their brand This degree will give you a combination of technical, practical and analytical skills, from understanding buying behaviour to building social campaigns – everything you need to think and act as a professional marketer. You’ll also be exposed to the latest thinking and highest quality research in areas such as branding and communications, business-to-business marketing, consumer behaviour, retailing, services, market modelling, marketing strategy and social marketing. This specialist degree will qualify you as a professional marketer and provide the know-how for making successful marketing decisions. Marketing studies are combined with a general business education to ensure that you have a broad perspective of business from which to enter and progress in your marketing career. The course develops through the themes of foundation business knowledge, specialist discipline knowledge, capstone experience, and in addition includes elective study. Part A. Foundation business knowledge Part B. Specialist discipline knowledge Part C. Capstone experience Part D. Elective study