Great management and proper administration are essential for the success of every business, large or small. Every industry needs people with strong business skills to manage, grow and improve the day-to-day operations of organisations and workforces. This course focuses on job readiness, to give you the practical skills you need to operate effectively in business environments. Marketing is about more than just sales or advertising - it's actually a dynamic, complex activity that requires excellent communications skills and focuses on providing value to both organisations and consumers. This major prepares you for the increasingly dynamic business environment, and ensures that you have the knowledge and skills to thrive in an ever-changing industry. You'll learn to draw upon marketing theory to create top-level marketing strategies and contribute to contemporary marketing challenges. Majoring in Marketing and communications provides you with valuable marketing insights and key communication skills that can be used in any part of any organisation, and will equip you with skills for the broadest possible spectrum of roles.