This course is designed for graduates who come from a wide range of disciplines and plan to pursue a career in advertising or communications, or who wish to refresh their skills or shift focus to a more planning-based trajectory. It is also suitable for those who wish to undertake further research into the psychology of advertising and related fields at PhD level. Advertising is everywhere. Always transient, sometimes trivial, yet it can be incredibly powerful in changing our perceptions, our beliefs and our behaviour. The ambition of this unique course is to provide an interface between theory and practice, understanding and skills, by giving a thorough grounding in the psychology underpinning persuasion in the context of how it is applied and how it might be applied more radically in the communications industry.