This Masters programme focuses on the global issues facing firms, markets and consumers, and provides the ideal springboard to a range of marketing-related careers. You will gain in-depth understanding of markets and how they work, and will be introduced to many theories, tools and techniques that firms can use to connect with and shape those markets. You will also learn what firms can do to uncover new and emerging consumer practices that may offer potential for creating new markets. The emphasis throughout is on the relationship between theory and practice, and you will constantly be challenged to reflect on how the ideas you encounter translate to real-world settings. The programme has been approved and accredited by the Chartered Institute of Marketing (CIM) and you will benefit from the prestigious CIM Graduate Gateway.