This course gives you an excellent grounding in the Marketing discipline while preparing you for a position as a Marketing Manager and other managerial roles. By studying in another country for a year, you will also develop a wider perspective and internationalise your CV. During the course, you will learn about the role and importance of market research and analysis, as well as developing your understanding of consumer behaviour. You will learn about Marketing as a management function and socio-cultural phenomenon and develop your knowledge of marketing strategy and industrial marketing.  Our degree courses produce graduates of the highest calibre who go on to work in marketing functions for the UK’s most prestigious employers. Students may get graduate marketing jobs with blue chip advertising and marketing services agencies or in marketing functions in corporations such as Cadbury, Mattel, Johnson & Johnson, Marks & Spencer, IBM, Unilever and Sainsbury's. Other graduates have diversified into sales, recruitment and finance; some are studying for professional marketing qualifications while working and some have decided to continue their studies to MSc level, at Lancaster and other universities.