This degree is taught jointly by our Design and Marketing departments and gives you the opportunity to gain a good understanding of creative principles and marketing strategy through interactive lectures, tutorials and seminars. The lively discussion of contemporary designers and marketing practices forms an important part of your course and helps bring academic principles to life. You will develop a solid grounding in Design principles and applications and you will gain the skills necessary for producing researched design briefs; commissioning design work; and managing all aspects of marketing; whether for digital media or traditional offline creative, such as packaging and advertising.