This programme is about understanding how companies innovate with digital technologies to create new business models, products, and services. It is taught by experts from both the Management School and the School of Computing and Communications (SCC). You will learn how digital business innovation strategies are developed, managed and delivered, to achieve business value. The programme also focuses on digital entrepreneurship. The knowledge and skills that you will gain from this programme will make you attractive to many forward-looking companies who are at the cutting-edge of business and technologies, including companies that are looking for innovative ways to digitise their product and service offerings, and companies that want to increase intimacy with their customers through innovative digital interactions. The knowledge and skills gained from this programme will also equip you to be entrepreneurs, particularly in the digital space. Graduates of this programme are located internationally, in large companies, in the small /medium sectors, and in their own digital start-ups.