Description Communication is a global industry that has significant cultural and commercial impact throughout the world. You will need to display initiative and persistence, produce thoughtful and creative work, and be highly motivated. You will learn how to rely on your own efforts and how to both negotiate and contribute to working within team environments. Public relations Our public relations major provides students with the skills required in the profession and practice of public relations, which assists organizations in establishing and maintaining communication and cooperation with stakeholder groups. Students will undertake studies in professional writing, public relations practice, developing multimedia publications, public affairs, public relations writing, public relations strategy and public relations campaigns. Careers Bachelor of Communication graduates majoring in PR may seek employment in the field of public relations or pursue related careers in event management, promotion, advertising, marketing and policy development in both public and private sectors. Public relations graduates have the opportunity to develop in-depth expertise that is often recognized by above-average salaries. Students who complete the Bachelor of Communication with the Public Relations major from 2012 will graduate with a degree accredited by PRIA.