Build on your marketing knowledge and skills by learning a solid and rational structure for marketing practice. The units in this course will help you to better structure marketing plans and programs to achieve your marketing goals. The Graduate Certificate of Marketing gives you expertise applies in different industries. This is an investment in your professional future. The course is open to students with work experience but have not completed a bachelor degree. Completing the Graduate Certificate of Marketing means that you are on the path to obtaining Deakin’s Graduate Diploma of Marketing, and ultimately a Master of Marketing degree. Course structure To complete the Graduate Certificate of Marketing, students must attain a total of 4 credit points, consisting of 2 credit points of core units and a further 2 credit points of units selected from a specified list of marketing co-core units. Graduate outcomes Career outcomes There is continued industry demand for marketing graduates. This is because a wide range of industries now deploy marketing as a powerful tool to add-value to their offerings. In these businesses, marketers are professionals who develop strategies to make better use of company resources, maintain and foster relationships between customers, and manage the customer experience in today’s dynamic environment. Course learning outcomes Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.