The Bachelor of Business offers students a sound background in all areas of business through common core subjects, in addition to in-depth knowledge in one or more chosen areas of interest. This course provides an understanding of important aspects of business and offers a wide choice of majors and sub-majors. A wide variety of international exchange options are available. Course aims The degree seeks to provide students with the knowledge, competencies and values necessary to develop critical, analytical and evaluative skills essential for a fulfilling and effective career in business. Course structure Students must complete 144 credit points, comprising eight foundation core subjects (48 credit points), and a standard stream (96 credit points) or an extended major stream (96 credit points). The standard stream comprises a first major (48 credit points), and either a second major (48 credit points), or two sub-majors (24 credit points each), or a single sub-major (24 credit points) in conjunction with elective subjects (24 credit points). The extended major stream comprises an extended major (72 credit points), and a sub-major (24 credit points) or elective subjects (24 credit points). The choice of second major includes those listed above as well as Business Law or Information Technology. The Marketing major develops a deep understanding of marketing so that managers can drive organisational growth through a profitable implementation of marketing thinking and strategies. It develops practical marketing competencies and essential skills to implement marketing-oriented strategies that allow companies to improve their performance. Completion requirements 24202 Consumer Behaviour 24309 Marketing Research 24210 Integrated Marketing Communications 24415 Marketing Planning and Strategy 24100 Applied Project in Marketing (Capstone) Careers Career options include accountants, auditors, bankers, business advisers, business analysts, business consultants, economists, entrepreneurs, financial analysts, financial planners, human resource managers, project managers, marketing specialists, stockbrokers.