The Bachelor of Business offers students a sound background in all areas of business through common core subjects, in addition to in-depth knowledge in one or more chosen areas of interest. This course provides an understanding of important aspects of business and offers a wide choice of majors and sub-majors. A wide variety of international exchange options are available. Course aims The degree seeks to provide students with the knowledge, competencies and values necessary to develop critical, analytical and evaluative skills essential for a fulfilling and effective career in business. Course structure Students must complete 144 credit points, comprising eight foundation core subjects (48 credit points), and a standard stream (96 credit points) or an extended major stream (96 credit points). The standard stream comprises a first major (48 credit points), and either a second major (48 credit points), or two sub-majors (24 credit points each), or a single sub-major (24 credit points) in conjunction with elective subjects (24 credit points). The extended major stream comprises an extended major (72 credit points), and a sub-major (24 credit points) or elective subjects (24 credit points). The choice of second major includes those listed above as well as Business Law or Information Technology. This major has been developed in response to a need in the advertising industry for university graduates who have an understanding of the strategic decisions that must be made to manage a firm's advertising and promotion activities. Understanding how to devise communications with consumers about goods, services and ideas and deliver them via traditional and digital media is a cornerstone of this major. Students gain skills to plan and manage promotions, advertising, and marketing communication campaigns in a digital world and evaluate their effectiveness via market research. Completion requirements 24202 Consumer Behaviors 24210 Integrated Marketing Communications 24309 Marketing Research 24207 Media Planning 24510 Advertising Research 24104 Digital Marketing and Social Media 24004 Applied Projects in Advertising and Marketing Communication (Capstone) Careers Career options include accountants, auditors, bankers, business advisers, business analysts, business consultants, economists, entrepreneurs, financial analysts, financial planners, human resource managers, project managers, marketing specialists, stockbrokers.