The Graduate Diploma in Public Relations offers students a professional qualification and scholarly development in essential features of public relations practice from campaign development to issues management and media relations. The course is suitable for students early in their careers as communication professionals. Academic staff involved in the course has substantial industry experience and have undertaken research in the field. Course aims Graduates of this course have: Advanced understanding of communication and its management The ability to synthesise communication theory and practice The ability to analyse, design, cost and evaluates a public relations strategy A sensitivity to ethical and legal issues related to communication A capacity to reflect on the roles and responsibilities of communicators The capacity to apply perspectives that are intercultural and global, and Sensitivity to issues of exclusion, equity and justice. Course structure This course totals 48 credit points of study consisting of three core foundation subjects (24 credit points) and three core subjects in the Public Relations specialisation (24 credit points). Careers Career options include roles in public relations and communication management, community relations, corporate communication, integrated communication, internal communication, international communication, media liaison, public affairs and positions related to communication advising.