Prepare yourself for the dynamism of strategic communications by studying Public Relations at Deakin. The degree program is designed to keep pace with advancements in technology and the changing political, economic, and social landscape. Public relations and communication specialists create inspiring campaigns, manage reputations, build effective relationships with stakeholders, and capture the attention of priority publics with innovative communication. If you want to capitalise on your creative potential and make use of your flair for communication, consider studying a Bachelor of Communication (Public Relations) at Deakin University. Public Relations at Deakin will prepare you for the management of public relations and communication in business, government and not-for-profit organisations. Throughout the course, you learn the professional skills, techniques and knowledge necessary for strategic and tactical communication research, planning and evaluation. You will graduate from the course with a portfolio of public relations work and experiences to show employers. Along the way, you will have the opportunity to: establish links with professionals in the industry; set career goals and undertake career-development planning; work with clients in real life scenarios; and undertake work-based internships with accredited practitioners. If you are interested in further options, global study experiences are available and our innovative communication honours degree provides another opportunity, upon graduation, for more advanced professional research training. Course structure To qualify for the award of Bachelor of Communication (Public Relations), a student must complete 24 credit points including: 18 credit points of core units 6 credit points of electives no more than 10 credit points at level 1 Academic Integrity AAI018 Academic Integrity (0-credit-point compulsory unit) Graduate outcomes Career outcomes There are promising career opportunities for public relations professionals in commerce, government, community and education institutions, hospitals, health and welfare organizations, special interest groups, cultural organizations, consumer affairs and public relations consultancies. Other terms are often used in place of public relations or to describe a specialized aspect of public relations. They include public affairs, corporate affairs, community relations, customer relations, investor relations, employee relations, publicity, government relations, media relations, crisis management and issues management, all of which provide other employment opportunities. Professional recognition The Bachelor of Communication (Public Relations) is accredited by the Public Relations Institute of Australia (PRIA). Graduates of accredited degrees are permitted accelerated membership of the PRIA. Course learning outcomes Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.