This course is designed to produce ‘big idea’ thinkers who possess the flexibility to succeed in the dynamic world of advertising and brand communication. Breadth of knowledge is achieved with foundation studies that consider all key aspects of the industry and its impact on society. You will have opportunities to specialise in strategic and creative roles during practice-led upper level units and add to the depth of knowledge required of you as an advertising practitioner. Assessment tasks balance advertising and communication theory with practical learning experiences to develop your analytical and technical capabilities while you also build your advertising portfolio. The ability to select core elective and elective units in aligned fields of communication, such as design, public relations, journalism and digital media, means you can also broaden your skills-base to enhance your career opportunities. A hallmark of our Communication degrees is the opportunity to connect with professionals in the industry; get support to establish your career goals; undertake career-development planning; and get crucial industry experience through a work-based internships. Course structure To qualify for the award of Bachelor of Communication (Advertising), a student must complete 24 credit points including: 18 credit points of core units 6 credit points of electives no more than 10 credit points at level 1 Academic Integrity AAI018 Academic Integrity (0-credit-point compulsory unit) Graduate outcomes Career outcomes This program prepares students for advertising agency roles – including account management, media planning, research, copywriting and art direction – as well as ‘in house’ brand communication positions in the commercial, corporate, government and not-for-profit sectors. Working on real-world client briefs for assessment tasks throughout the degree and the opportunity to undertake professional practice internships provide a valuable means of connecting with industry professionals. Course learning outcomes Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.