A Bachelor of Commerce graduate can be confident that they have a philosophy for decision-making that prepares them for the careers of the future. Studying Commerce at Deakin gives you a world-class degree accredited by Association to Advance Collegiate Schools of Business (AACSB) and European Programme Accreditation System for European Foundation for Management Development (EPAS/EFMD). From accounting, to economics, to marketing, tailor your degree and open up opportunities in every area of business, not for profit organisations and government. The core of the Bachelor of Commerce is built around three pillars (technical, market and personal acumens) designed to provide a common and comprehensive foundation for students in their first year. From second year students can extend their knowledge within career focussed, discipline areas (majors). A range of experiential opportunities including internships and international experiences are offered to ensure graduates are professionally ready. You can also choose from specialised areas offered by other faculties such as public relations, politics and policy studies, languages, and psychology. Course structure To complete the Bachelor of Commerce students must attain 24 credit points. The 24 credit points include 8 credit points of core units, 8 credit points of units from a major (you will be required to complete at least one major) and 8 credit points of elective units (you may choose to undertake another 8 unit major or up to two 4 unit minors). Most units (think of units as 'subjects') are equal to 1 credit point. Most students choose to study 4 units per trimester, and usually undertake 2 trimesters each year. To complete the course you must include the following: at least 16 credit points from Business and Law undergraduate units 8 credit points of core Bachelor of Commerce units at least one 8 credit point Bachelor of Commerce major Level 1 - no more than 10 credit points Level 3 - at least 6 credit points (at least 4 must be Business and Law undergraduate units) Overview Marketing is about relationships with customers and involves developing, maintaining and enhancing those relationships. Modern marketing is about adding value to the customer experience and building a relationship between buyers and sellers that benefits both. Professional recognition The Marketing major sequence in the Bachelor of Commerce is accredited by the Australian Marketing Institute (AMI). Career outcomes Career options include working in advertising, brand/product management, customer relations management, event management, marketing research, public relations, retailing, web design, sales management, e-commerce marketing specialist, advertising director, art director, creative director, public relations director, media relations director, Search Engine Optimization (SEO) manager, social media marketing manager, internet marketing coordinator, director of digital marketing, territory manager, marketing director, senior sales representative, promotions director, relationship manager, account executive, media director, product marketing manager, creative assistant, marketing data analyst marketing communications director, inside sales representative, marketing analyst, brand manager, online product manager, account coordinator, marketing specialist, market research analyst, digital brand manager, promotions coordinator, e-mail marketer, marketing consultant, project manager and media planner. Waterfront (Geelong) students will be required to undertake one or more units in Cloud (online) mode.